Business Degrees
Creative businesses drive innovation.
If you're looking to pave your own entrepreneurial path and want to learn the practical steps to make it happen, Full Sail University’s business programs can help prepare you. You'll learn business planning strategies and how to glean insights from data, as well as specialized topics and opportunities to explore your own unique ideas.
Hands On Learning
Experience project-based coursework designed around industry-standard tools and creative workflows, giving you opportunities to practice your skills and grow through real-world, hands-on experience.
Classes Start Monthly
Degree programs start every month, allowing you to begin your education when you’re ready.
Project LaunchBox™
Receive an industry-standard hardware and software package designed to support the coursework in your specific degree program.
Explore Our Campus and Online Programs
online
In this program, you’ll learn the fundamentals of marketing, plus the tools and tactics to connect with audiences through all online media channels.
COURSE HIGHLIGHTS
Search Engine Optimization - This course will introduce you to the complex topic of SEO as you explore how to improve the volume and quality of consumer traffic to a website.
Display Advertising and Email Marketing - Learn the best strategic methods for positioning a product or service for success while also exploring whether these marketing methods are effective.
Digital Analytics and Reporting - Learn how to evaluate whether you’re accomplishing your marketing objectives and how to report the results to a company or client.
STUDENTS IN THIS PROGRAM SAY
- I’d like to take my classes online.
- I’m a good listener.
- I’m a trend spotter who can also tell when something’s a passing fad.
- I can take and give constructive criticism.
- I keep up with new media platforms.
- I often dissect ads and commercials.
campus & Online
This program provides a well-rounded curriculum of topics specific to the entertainment industry, including media products and distribution, business finance, and entertainment law.
COURSE HIGHLIGHTS
Event Management - This course examines the business side of event management, which has developed into a vital marketing tool for a variety of companies.
Entertainment Business Models - Examine the various ways entertainment organizations operate and generate profit from operations while analyzing traditional and emerging business models.
Global Media Management - Learn about the complexity and diversity of business practices in the global media marketplace while exploring consumer differences.
STUDENTS IN THIS PROGRAM SAY
- I often lead group projects.
- I like networking.
- I can roll with the punches and adapt to change.
- I have a lot of ideas for new businesses or how companies could improve.
- I'm interested in personal branding.
- I can take and give constructive criticism.
campus & Online
This program focuses on the business side of gaming - the revenue generating, community building, strategic planning engine that propels the industry forward.
COURSE HIGHLIGHTS
Game Business Models - Learn about the ways gaming and esports organizations operate, how publishing and licensing works, and what it takes to develop revenue streams in gaming.
Esports and Gaming Management - Develop skills in performance management, team management, and leadership in an esports environment while exploring different team structures and corporate cultures.
Gaming Culture & Engagement - Identify segments in the gaming market, ways to reach target audiences, and how the industry has welcomed new styles of gameplay and community engagement.
STUDENTS IN THIS PROGRAM SAY
- I like to engage with different gaming communities.
- I keep up with the latest gaming industry trends.
- I want to help esports grow.
- I can multitask and prioritize multiple projects.
- I like to collaborate with diverse groups of people.
- I can handle pressure and competition.
campus & Online
This program covers important business aspects of the music industry, such as artist management, music copyright and publishing, music business models, and concert management.
COURSE HIGHLIGHTS
Music Business Marketing - Explore a variety of methods to promote music, concerts, and other events as you learn how to track the outcomes from these marketing strategies.
Artist Management - Learn about the artist/manager relationship, launching an artist's career, management contracts, and the development of an artist's career path.
Music Retail and Distribution - Examine product development, branding, how to present products in stores, and distribution methods.
STUDENTS IN THIS PROGRAM SAY
- People often describe me as having good business sense.
- I'm passionate about music.
- I can sell anybody anything.
- I'm self-motivated and ambitious.
- I'm great at making others look good.
- I have a good ear.
- I'm obsessed with the latest music industry trends.
- I live for collaboration.
online
This graduate program dives into collecting, analyzing, and interpreting data using a variety of tools and technologies so you can demonstrate your abilities in business intelligence.
COURSE HIGHLIGHTS
Data Visualization and Creative Reporting - Learn to present complex results to a wide range of audiences across an organization while exploring practical techniques and tools for developing impactful data visualizations.
Process Modeling and Analysis - This class explores how business intelligence systems are used to support the analysis and improvement of business processes, while also examining statistical simulation and modeling concepts.
Enterprise Data Management - Learn about enterprise and management-level information systems that support business processes, including enterprise resource planning, decision support systems, and supply chain management.
STUDENTS IN THIS PROGRAM SAY
- Interpreting complex trends excites me.
- I love creating visuals that tell a story.
- I want to know how to use business reporting tools.
- I enjoy assessing organizational needs and designing effective solutions.
- I want a stronger command of reporting algorithms and the principles behind them.
online
In this program, you’ll use practical applications and advanced techniques to master search engine optimization, online branding, social networks, and more.
COURSE HIGHLIGHTS
Business Storytelling and Brand Development - You’ll learn how to implement brand development strategies to help position companies for success in their industries.
Social Media Marketing and Engagement - This course demonstrates how brands use social platforms and digital content to build audience relationships and drive campaign success.
Web Analytics Optimization - Learn how to analyze web metrics to create and provide a measuring system that defines trends within a company's Internet marketing structure.
STUDENTS IN THIS PROGRAM SAY
- I want a strategic-level position in marketing.
- I understand the importance of keeping up with the latest trends.
- I like the flexibility to work from anywhere.
- Having competencies that are not tied to a specific industry opens up a lot of opportunities for work.
- I want to have my own business and need the marketing know-how to be successful.
campus & Online
This program provides hands-on experience using case studies and in-depth industry research to help you understand what makes a successful business thrive in the entertainment world.
COURSE HIGHLIGHTS
Business Storytelling and Brand Development – Learn how to implement brand development strategies to help position companies for success in their industry.
Negotiation and Deal-Making - Explore the skills needed to become a strong negotiator and deal-maker by examining deal-structuring skills, self-awareness, and negotiation.
Product and Artist Management - Learn about potential issues that apply to artist management and effective strategies to help resolve these issues.
STUDENTS IN THIS PROGRAM SAY
- I want to know how the business side of the entertainment world works.
- I enjoy designing branding and marketing strategies.
- I want to be able to negotiate my own contracts.
- I love coming up with new avenues for artists to make an impact.
- I want to own my own business.
online
This program explores the initial conceptual stage of a tech or creative product or service, all the way to a full-fledged business plan that can be pitched to potential investors.
COURSE HIGHLIGHTS
Business Model Development - Examine how the development of an innovative business model helps entrepreneurs create a sustainable competitive advantage.
Product Design and Development - Explore the design, development, and introduction of new products and services within a rapidly changing technological and economic environment.
Entrepreneurial Finance - Learn how to quantify sales and expense estimates and create financial projections.
STUDENTS IN THIS PROGRAM SAY
- I’m interested in developing my business idea further.
- I want to learn more about marketing and growing my business.
- I'm eager to research the details of my business.
- I understand that entrepreneurship isn't a 9-to-5 job.
- I want to see if I can make money with my ideas.
- I have an idea for a new product, but I don’t know how to proceed.
- I’m tired of working for someone else.
Hands On Learning
Experience project-based coursework designed around industry-standard tools and creative workflows, giving you opportunities to practice your skills and grow through real-world, hands-on experience.
Classes Start Monthly
Degree programs start every month, allowing you to begin your education when you’re ready.
Project LaunchBox™
Receive an industry-standard hardware and software package designed to support the coursework in your specific degree program.
5 Easy Steps to Start Your Journey
- Submit your application - it only takes a few minutes
- Admissions will walk you through your degree options
- Financial Aid helps you explore your funding options
- Choose your start date - classes start monthly
- You’re ready to begin
Connect. Create. Thrive at Full Sail University
Clubs and Organizations
Black Student Union, Veteran Student Union, Esports teams, and more!
Networking Events
Meet industry leaders through guest lectures and workshops.
Creative Collaboration
Work with peers on real-world projects.
Volunteer Opportunities
Get involved in community projects.
Tuition and Financial Aid
- Fixed Tuition
Your tuition will stay the same for the duration of your program. - Scholarships
Qualify for scholarships of up to $40,000. - Comprehensive Costs
Tuition includes textbooks, lab fees, and more. - Financial Aid
Financial aid is available for those that qualify.
Industry-Ready Education
Real Industry Projects
Every project mimics real-world demands, giving you the skills and confidence to transition seamlessly into your career.
Relevant Curriculum
Our programs are continuously updated by Program Advisory Committees comprised of active industry professionals, keeping the education aligned with industry trends.
Professional Portfolio Development
As you move through your degree, you’ll build a portfolio that highlights your best work, a polished collection of projects you can share with studios, employers, or clients.
