Help sports organizations connect to fans.
If you've ever thought about working in or around sports, Full Sail University's Sportscasting bachelor’s degree was designed directly for the industry's new communication and content needs.
Available on campus or online, this project-based degree covers the spectrum of sports media as it relates to business, marketing, and brand awareness. You'll learn how organizations engage with fans, generate buzz, and leverage new media to meet their goals. And through Full Sail's relationships with organizations such as WWE, you can gain an even closer understanding of real-world sports industry initiatives.
New Media Marketing
Students will explore the strategies that are most effective for a sports-related business and explore digital and mobile platforms specific to the sports industry.
Distribution Channels & Social Media Presence
Students learn about the new media distribution channels that sports organizations are using to connect with fans and consumers, and determine which channels best suit the product of service.
Content Creation
Students learn how to craft compelling and engaging content for multiple platforms, including television, mobile devices, and the web.
