Game Business & Esports

Bachelor's Degree – Campus & Online

Esports is taking off. Get on board.

The Game Business & Esports degree program sets you up for success in a booming industry. With more companies investing in esports, gaming events, and community building, careers in esports and the gaming world are growing. This is your opportunity to learn the ins and outs of an industry that's taking off.

In this bachelor's degree program you'll gain valuable insights into how things work in the gaming corporate culture and the world of esports. That includes concepts like community engagement, esports team management, and video sharing techniques. Along the way, you'll build a portfolio showcasing your skills in marketing, event production, and business strategies for games and esports.

Areas of Focus

Marketing and Media

  • Strategic Game Marketing - Get familiar with cross-platform strategies used to target, promote, and engage gaming audiences when launching a new product.
  • Video Sharing Platforms - Examine the use of various video players and hosting platforms used by gaming and esports communities and learn basic video production, editing, and uploading skills across multiple outlets.
  • Project and Portfolio III: Game Business and Esports - Develop a social media campaign to connect a brand to a community by building a following, increasing microtransactions, and strengthening sponsorship affiliations.
  • Strategic Game Marketing
  • Video Sharing Platforms
  • Project and Portfolio III: Game Business and Esports
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Gaming Culture and Community

  • Gaming Culture & Engagement - Identify segments in the gaming market and how industry developments have welcomed new styles of gameplay and community engagement.
  • Gaming Community & Social Media - Explore the use of digital mediums to communicate with and entertain consumers in ways that align with current trends and networking tactics.
  • Gaming Culture & Engagement
  • Gaming Community & Social Media
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Business Models and Esports Management

  • Game Business Models - Learn about the ways gaming and esports organizations operate, how publishing and licensing works, and what it takes to develop revenue streams in gaming.
  • Esports and Gaming Management - Develop skills in performance management, team management, and leadership in a esports environment while getting familiar with different types of team structures and corporate cultures.
  • Game Business Models
  • Esports and Gaming Management
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Fill out the form for more information about our programs, or call us at 844.706.0683.

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Tuition & Project LaunchBox™
  • At traditional universities, books and supplies can be a major educational cost from semester to semester. At Full Sail, these items are included in tuition, including industry-standard hardware and software through our Project LaunchBox™ program.
  • Read more about what makes Full Sail unique
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Start Any Time, Finish in Half the Time
  • Degree programs start monthly at Full Sail, rather than on a traditional semester schedule. That means you can start classes when you’re ready, rather than needing to wait for the next semester to begin your education.
  • Explore the Full Sail Advantage

Our Florida Campus

- Winter Park, Florida -

Expansive 210+ acre campus · 110+ studios and collaborative production environments · Professional-level recording and game studios · Spacious Hollywood-style back lot · Multiple live venues which host events, concerts, and more.

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