Digital Marketing

Master's Degree – Online

Advance your skills in Digital marketing.

Full Sail University's Digital Marketing master's degree program is designed to teach you how to effectively utilize the Internet, search engines, email, social networks and an assortment of other tools to unleash new advertising opportunities.

Through this accelerated program, you can earn your master's degree in as little as 12 months, giving you the opportunity to take your marketing career and business to new levels. In the constantly evolving world of marketing, this program teaches you how to continuously adapt in this complex industry – giving you the tools and resources needed to become a marketing leader.

Working professionals with at least five years of experience in a related field and pursuing the Digital Marketing master's degree are eligible for Full Sail's credit-by-examination program. This option allows students to test out of up to five courses in their degree program. They’ll work with their program director and admissions representative to determine which tests best fit their work experience and expertise.

Areas of Focus Include:

Foundations of Marketing

Courses Include:

Mastery: Personal Development and Leadership - You will explore the concept of mastery from an interdisciplinary perspective, utilizing historical case studies, anthropology, leadership science, and neuroscience.
Digital Marketing Fundamentals - This introduces you to the growing influence of digital marketing and search engine optimization and illustrates how harnessing the power of the Internet can help an organization become a strategic force on the web.
Business Storytelling and Brand Development - You will learn how to implement brand-development strategies that help companies emerge as icons within their industries.
Consumer Behavior and Analysis - In this course, you will explore consumer behavior that is specific to the Internet and analyze methods that motivate consumers to purchase products and/or services.

Mastery: Personal Development and Leadership
Digital Marketing Fundamentals
Business Storytelling and Brand Development
Consumer Behavior and Analysis

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Marketing Tactics & Strategies

Courses Include:

Web Design and Usability - This course is an overview of web standards, web design fundamentals, web interface and usability, search engines overviews, and web design issues.
New Media Marketing - This course addresses how a company establishes which new media approach will accomplish its marketing goals and further the company's success.
Advanced Digital Marketing Strategies - The goal of this course is to identify the many components of Internet marketing and to examine each one of these component's unique marketing approach.
Advanced Search Engine Optimization - This course builds on previous course content and expands into strategic approaches for search engine optimization.
Strategic Internet Public Relations - In this course, you will examine proactive public relations methods that are unique to the Internet, while also addressing how a publicist can become an integral part of protecting the image of a company.

Web Design and Usability
New Media Marketing
Advanced Digital Marketing Strategies
Advanced Search Engine Optimization
Strategic Internet Public Relations

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Strategic Marketing Analytics

Courses Include:

Web Analytics Optimization - The goal of analyzing web metrics is to create and provide a measuring system that defines a trend or a characteristic within a company's Internet marketing structure.
Digital Marketing and the Law - This course addresses emerging topics relating to the legal aspects of digital marketing.
Digital Marketing Campaign Development - This course addresses how to analyze the best campaign strategies and how to create these campaigns.

Web Analytics Optimization
Digital Marketing and the Law
Digital Marketing Campaign Development

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Tuition & Project LaunchBox™

At traditional universities, books and supplies can be a major educational cost from semester to semester. At Full Sail, these items are included in tuition, including industry-standard hardware and software through our Project LaunchBox™ program.
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Start Any Time, Finish in Half the Time

Degree programs start monthly at Full Sail, rather than on a traditional semester schedule. That means you can start classes when you’re ready, rather than needing to wait for the next semester to begin your education.
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