Entertainment Business

Master's Degree – Campus & Online

It's the business behind the entertainment world.

The entertainment industry is always growing, and the need for talented individuals with the ability to elevate brands, market ideas, and interact with global audiences is growing with it. By combining business essentials with specific entertainment industry topics, you’ll explore new opportunities while becoming a business leader.

Whether you want to work for a movie studio, a record label, a game design firm, in television, or even start your own business, Full Sail University's Entertainment Business programs have the education to get you started.

Areas of Focus Include:

Business Foundations and Brand Development

  • Mastery: Personal Development and Leadership - Students explore the concept of mastery from an interdisciplinary perspective, utilizing historical case studies, anthropology, leadership science, and neuroscience.
  • Business Storytelling and Brand Development - Students learn how to implement brand development strategies that help companies become icons within their industry.
  • Business Plan Development - Students draw on their business, management, and technical knowledge to create and develop a formal business plan while receiving feedback from instructors and peers.
  • Final Project: Business Plan - Using a topic they have previously selected, students complete the written business plan and present their ideas to faculty and peers.
  • Mastery: Personal Development and Leadership
  • Business Storytelling and Brand Development
  • Business Plan Development
  • Final Project: Business Plan
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Advanced Business Training

  • Executive Leadership - Students explore effective decision-making processes, power and influence, mentoring, leading organizational change, and investing in and managing relationships to achieve business goals.
  • Project and Team Management - Students create a project management plan, and correctly order tasks as they explore the various factors of team management and creating a productive team.
  • Negotiation and Deal-Making - Students explore the skills needed to become a strong negotiator and deal-maker, through instruction in topics such as deal-structuring skills, self-awareness, and negotiation skill development.
  • Digital Marketing - Students learn how to coordinate marketing initiatives across online and offline channels and between desktop and mobile audiences.
  • Executive Leadership
  • Project and Team Management
  • Negotiation and Deal-Making
  • Digital Marketing
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Entertainment Focus

  • Entertainment Business Finance - Students identify and evaluate entertainment business opportunities and projects using financial principles, while also learning how to raise the necessary finances to fund a company and/or project.
  • Product and Artist Management - Students learn how to address product management and its unique issues including interconnectivity of artist and product management activities.
  • Advanced Entertainment Law - Students learn how the digital revolution has impacted the entertainment industry and learn strategies for protecting and exploiting rights within the digital domain.
  • Entertainment Media Publishing and Distribution - Students study traditional as well as new digital publishing and distribution methods while addressing issues within the industry such as piracy, social media, and digital rights management.
  • Entertainment Business Finance
  • Product and Artist Management
  • Advanced Entertainment Law
  • Entertainment Media Publishing and Distribution
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Fill out the form for more information about our programs, or call us at 844.706.0683.

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Tuition & Project LaunchBox™
  • At traditional universities, books and supplies can be a major educational cost from semester to semester. At Full Sail, these items are included in tuition, including industry-standard hardware and software through our Project LaunchBox™ program.
  • Read more about what makes Full Sail unique
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Start Any Time, Finish in Half the Time
  • Degree programs start monthly at Full Sail, rather than on a traditional semester schedule. That means you can start classes when you’re ready, rather than needing to wait for the next semester to begin your education.
  • Explore the Full Sail Advantage

Our Florida Campus

- Winter Park, Florida -

Expansive 210+ acre campus · 110+ studios and collaborative production environments · Professional-level recording and game studios · Spacious Hollywood-style back lot · Multiple live venues which host events, concerts, and more.

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