Entertainment Business

Bachelor’s and Master’s Degree Programs – Campus & Online

Get a business degree unlike any other.

The entertainment industry is always growing, and the need for talented individuals with the ability to elevate brands, market ideas, and interact with global audiences is growing with it. By combining business essentials with specific entertainment industry topics, you’ll explore new opportunities while becoming a business leader.

Whether you want to work for a movie studio, a record label, a game design firm, in television, or even start your own business, Full Sail University has the education to get you started.

Entertainment Business Bachelor's Degree — Campus & Online

As you explore curriculum featuring real-world scenarios in a project-based environment, you will develop a well-rounded understanding of topics specific to the entertainment industry, including media products and distribution, business finance, and entertainment law.

Courses Include:

  • Event Management - This course examines the business of event management, which has developed into a vital marketing tool for a variety of businesses.
  • Entertainment Business Models - In this course, you’ll examine the various ways that entertainment companies operate while analyzing traditional and emerging business models in various segments of the industry.
  • Global Media Management - This course covers the complexity and diversity of business practices in the global media marketplace while also learning about consumer differences across key international markets, global marketing strategies, and more.
  • Event Management
  • Entertainment Business Models
  • Global Media Management

Entertainment Business Master’s — Campus & Online

In this program, you’ll develop advanced business knowledge through curriculum that covers professional strategies, brand development, and negotiation, as well as techniques that will build leadership and marketing skills. You’ll also be tasked with developing a business plan that will require you to apply all the knowledge you’ve learned throughout your master’s program.

Courses Include:

  • Product and Artist Management - This course covers how to work with different kinds of artists across a variety of projects, including the unique challenges that arise from interconnectivity of artist and product management activities.
  • Business Storytelling and Brand Development - This course will teach you how to implement brand development strategies that help companies become icons within their industry.
  • Negotiation and Deal-Making - In this course, you’ll explore the skills needed to become a strong negotiator and deal-maker, through topics like deal-structuring skills, self-awareness, and negotiation skill development.
  • Product and Artist Management
  • Business Storytelling and Brand Development
  • Negotiation and Deal-Making

Our Florida Campus

- Winter Park, Florida -

Expansive 210+ acre campus · 110+ studios and collaborative production environments · Professional-level recording and game studios · Spacious Hollywood-style back lot · Multiple live venues which host events, concerts, and more.

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