Study Business: Fast. Focused. For Real.
If you're considering earning your degree in business, you're probably the type of person who thinks ahead, looks to the future, and has bright plans for it. You don't want to waste your time taking classes you don't need, sitting in long-winded lectures, or learning from outdated textbooks. We get it. We're not interested in that kind of education either.
At Full Sail, you'll graduate faster, learn what's relevant now, and hear it from the people who have been in the industry and know what's ahead of you. With degree programs in Digital Marketing, Entertainment Business, Game Business & Esports, Music Business, and Sports Marketing & Media, your education will be fast, focused, and made for the real world.
Fast. Our degrees are on a 24/7 schedule, meaning students take more credit hours per month while getting used to the timing and workload of a fast-paced industry. It also means you finish faster (about half the time) of a traditional bachelor's degree program.
Focused. Your courses will zero in on what you came to learn. Throughout the business degree programs at Full Sail, students create portfolio projects that build on what they've already learned and give them something polished and professional to show potential employers.
For real. Professors at Full Sail University are more than just academics. They're people who are active in their field, have real-world experience, and not just from a few decades ago. They bring you relevant, up-to-date information that they get directly from the professionals in your industry.
Check out the graduate and undergraduate business degrees programs offered at Full Sail University here.
Campus and Online Degree Programs Include:
Entertainment Business Bachelor’s – Campus
The Entertainment Business bachelor’s program is modeled after the same kinds of professional scenarios students will encounter in their chosen industry and explores marketing, global media management, event management, and professional selling.
Courses Include:
-
Principles of Business Finance
– In this course, students learn the skills needed to make financial decisions in a business environment. Students will examine the process of financial analysis, financing operations and growth, and the concept of risk versus return.
-
Intellectual Property
– This course examines how artists, athletes, game creators, filmmakers, and companies enhance goodwill and generate revenue by using trademarks, copyrights, publicity rights, trade secrets, and patents.
-
Event Management
– Learn the business side of event management, a vital marketing tool for a variety of companies.
-
Principles of Business Finance
-
Intellectual Property
-
Event Management
Game Business & Esports Bachelor's — Campus
The Game Business & Esports bachelor’s program focuses on the business side of gaming, including revenue generation, community building, and strategic planning needed for success in this industry.
Courses Include:
-
Game Business Models
– This course covers the ways gaming and esports organizations operate, how publishing and licensing work, and developing revenue streams in gaming.
-
Esports and Gaming Management
– Students develop skills in performance management, team management, and leadership in an esports environment while learning about team structures and corporate cultures.
-
Gaming Culture & Engagement
– This course highlights the segments in the gaming market, reaching target audiences, and how the industry has welcomed new styles of gameplay and community engagement.
-
Game Business Models
-
Esports and Gaming Management
-
Gaming Culture & Engagement
Music Business Bachelor’s – Campus
The Music Business bachelor’s program teaches students marketing, publishing, artist management, retail, and other innovative strategies to understand what it takes to become an effective player in the music industry.
Courses Include:
-
Music Business Marketing
– Learn marketing concepts and how they relate to the nuances of the music business by constructing strategic plans in the selection and development of music business products.
-
Music Retail and Distribution
– Students learn about the retail process and various distribution channels available in the music industry, including branding, product presentation, and product development.
-
Music Supervision
– This course covers how to serve as a creative liaison between the music and visual-media industries, including film, television, video games, and advertising.
-
Music Business Marketing
-
Music Retail and Distribution
-
Music Supervision
Sports Marketing & Media Bachelor’s – Campus
The Sports Marketing and Media bachelor’s program focuses on how marketing and content creation are integrated into the everyday operations of sports organizations by examining business models, mobile technology, and real-time opportunities to create and distribute content.
Courses Include:
-
Social Media Methods
– This course explores social media marketing strategies and applies social media to situations for revenue generation and brand awareness.
-
Sports Events and Entertainment
– Learn about sports business event management and the strategies used to market conferences, meetings, and special events.
-
Sports Sales and Sponsorship
– This course provides students with an overview of current factors and issues related to sports sponsorship, including planning, sales and negotiations, proposals, and evaluations.
-
Social Media Methods
-
Sports Events and Entertainment
-
Sports Sales and Sponsorship
Entertainment Business Master’s – Campus
The Entertainment Business master’s program provides an advanced exploration of the specific business and management skills required to excel and lead in the entertainment world, including financial planning, publishing and distribution, and contract negotiation.
Courses Include:
-
Business Storytelling & Brand Development
– Learn how to implement brand development strategies that help companies make a mark within their industry and storytelling principles to help strengthen a business and deliver a superior customer experience.
-
Negotiation & Deal-Making
– This course explores the skills needed to become a strong negotiator and dealmaker through deal-structuring skills, self-awareness and negotiation skill development, and development of deal memos and contracts.
-
Product & Artist Management
– Learn management issues and scenarios that apply to artist management and the tools and strategies needed to help resolve these issues.
-
Business Storytelling & Brand Development
-
Negotiation & Deal-Making
-
Product & Artist Management
