Creative businesses shape the world.
If you're interested in forging your own professional path — and want to learn the practical, real-world steps required to make it happen — we're here to help. You'll not only learn fundamentals, whether it's business planning or how to examine data, but you'll also dive into specialized topics and explore your own unique ideas.
Business Bachelor of Science Completion Program with an Entertainment Business Concentration — Campus
In this program, students build a well-rounded understanding of topics specific to the entertainment industry, including media products and distribution, business finance, and entertainment law.
Courses Include:
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Event Management
- This course examines the business of event management, which has developed into a vital marketing tool for a variety of businesses.
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Entertainment Business Models
- Students examine the various ways that entertainment organizations operate and generate profit from operations while analyzing traditional and emerging business models in various segments of the industry.
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Global Media Management
- Students learn about the complexity and diversity of business practices in the global media marketplace while also learning about consumer differences across key international markets, global marketing strategies, and more.
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Event Management
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Entertainment Business Models
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Global Media Management
Entertainment Business Master's — Campus
Students use case studies and in-depth industry research to gain a better understanding of what makes a successful business thrive in the entertainment world.
Courses Include:
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Business Storytelling and Brand Development
- Students learn how to implement brand development strategies that help companies become icons within their industry.
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Negotiation and Deal-Making
- Students explore the skills needed to become a strong negotiator and deal-maker, through instruction in topics such as deal-structuring skills, self-awareness, and negotiation skill development.
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Product and Artist Management
- Students learn how to address product management and its unique issues including interconnectivity of artist and product management activities.
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Business Storytelling and Brand Development
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Negotiation and Deal-Making
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Product and Artist Management
Game Business & Esports Bachelor's – Campus
The Game Business & Esports bachelor’s of science focuses on the business side of gaming, the revenue-generating, community-building, strategic-planning engine that propels the industry forward.
Courses Include:
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Game Business Models
- Learn about the ways gaming and esports organizations operate, how publishing and licensing works, and what it takes to develop revenue streams in gaming.
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Esports and Gaming Management
- Develop skills in performance management, team management, and leadership in an esports environment while getting familiar with different team structures and corporate cultures.
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Gaming Culture & Engagement
- Identify segments in the gaming market, ways to reach target audiences, and how the industry has welcomed new styles of gameplay and community engagement.
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Game Business Models
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Esports and Gaming Management
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Gaming Culture & Engagement
Business Bachelor of Science Completion Program with a Music Business Concentration — Campus
Students learn about roles in the industry through music-specific subjects like artist management, music copyright and publishing, music business models, and concert management.
Courses Include:
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Music Business Marketing
- Students will construct strategic plans in the selection and development of music business products and integrate traditional and nontraditional promotional avenues.
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Artist Management
- Course topics include the artist/manager relationship, launching an artist's career, management contracts, the development of an artist's career path, and sustaining an artist's career.
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Music Retail and Distribution
- Students will examine the importance of branding and how it relates to product presentation at the retail level, explore the timeline of product development, and learn how to distribute their product to a retail environment.
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Music Business Marketing
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Artist Management
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Music Retail and Distribution
